“DxB is like – A whole! Like in nature, where every shape has an utilitarian purpose.”
Paolo Zanetti, CEO – EMS Medical
DxB – What is your experience?
Successful business is consumer oriented. When the design is an enabler, a facilitator adding value to the usability, then you got the equation right.
DxB – What drives innovation?
The perception of new needs and addressing unmet needs. Between the vision and the development of a solution there is a long way to go. Don’t get lost in compromises, don’t lose the focus and involve all stakeholders.
DxB – What is the future?
Stop considering business and design as two different professions, as two sides of a coin. Consider design and business as one, as a whole.