“DxB is like – A whole! Like in nature, where every shape has an utilitarian purpose.”

Paolo Zanetti, CEO – EMS Medical

DxB – What is your experience?

Successful business is consumer oriented. When the design is an enabler, a facilitator adding value to the usability, then you got the equation right.

DxB – What drives innovation?

The perception of new needs and addressing unmet needs. Between the vision and the development of a solution there is a long way to go. Don’t get lost in compromises, don’t lose the focus and involve all stakeholders.

DxB – What is the future?

Stop considering business and design as two different professions, as two sides of a coin. Consider design and business as one, as a whole.