“Design x Business = 1+1=3”

Helmut Ramsauer, Managing Partner SPINPARTNERS GmbH

DxB – What is your experience?

I was on a little journey through the world of consulting and design agencies. I visited Company Builders, listened to innovation speakers and interviewed potential customers. On wooden pallets I have discussed business and on the designer chairs of strategy consultants I discussed design.  Additionally I have tried various interdisciplinary formats.

My conclusion: The combination of design and business is one of the most exciting that you can imagine!

DxB – What drives innovation?

The comprehensive implementation of innovation often requires a parallel change of organizational structures, management, operations, culture and spaces.

Then it works!

DxB – What is the future?

The future lies in the seamless interdisciplinary interplay of design and business, cultural and methodological.

This future has already begun.