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Design x Business | The intersection of Design & Business

10. February 2016 Comments (0) Views: 2025 Interviews

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“DxB is like – A precise clockwork – Perfectly intertwining one another!”

Christiane Bausback, Managing Director – N+P Industrial Design


DxB – What is your experience?

Right now, a lot of companies design their products two years in advance. They think in whole product lines rather than in single products to develop a strong and recognizable visual brand languages. To achieve this all different stakeholders need to be open, willing to listen, understand and learn from each other. Design needs to stop happening in one single place and time. It needs to be linked to a strong process within a multi-disciplinary team – all believing that the success of the project will improve everyday life.

The power of teamwork increases the value of a company.


DxB – What drives innovation?

Innovation is the result of both vision and strategy fueled by creative minds. After an idea is born, you need a well coordinated and structured process, a strong collaboration between allĀ  stakeholders and the power of persistence and faith / confidence to turn the vision into tangible reality. Within this process designers play an increasingly important role as it is in their nature to consistently question established norms, test the limits and turn things upside down to generate bold and unique concepts. This is absolutely necessary in creating something new, something never seen before, something with the little extra – something innovative.

People in general with great visions and the strength to go the extra mile drive innovation.


DxB – What is the future?

Consumers are surrounded by products and services that have resulted in new complexities. However the future will ask much more for perceived simplicity. Designers will need to expand their skillsets, take a close look into intersecting fields such as psychographic, ethnographic, and sociocultural research methods to develop meaningful products that will simplify our lifes. Design will play an extensive role for every kind of company as it is becoming more obvious for leaders, that the talents and perspectives of designers can be used to expose opportunities and solve complex problems. Designers will officially get the permission to identify and build new markets: passionate and human-centered. The boundries between the different design disciplines are blending.

The future will be much more about experience which will simplify everday life.


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