Design x Venture Capital Category

Design leads to innovation and innovation demands design.

• Indra Nooyi (CEO PepsiCo) •

You put lipstick on a pig, it’s still a pig.

• Popular saying •

Design is a behaviour – not a department!

• David Milne (Canadian Artist) •

If you think good design is expensive, you should look at the cost of bad design!

• Ralph Speth (CEO Jaguar) •

Design is not just what it looks like and feels like. Design is how it works!

• Steve Jobs •

Good design is good business!

• Thomas J. Watson Jr. •

If you do what you always did, you will get what you always got!

• Albert Einstein •